Internal links refer to your own specific website or domain. The menu bar at the top of the site contains internal links. Links from pages on your website to contact pages are another simple example of internal links. Internal = link to content in the same domain.
External links point from one domain to a completely independent domain. External means links to separate domains. They may be links from your website to another website to provide readers with additional information, or they may be links from your website to the affiliate program. Links from other sites to your site can also be called external links.
Use external and internal links for SEO
Both internal and external links have their place in the SEO plan. This is how you can use them strategically.
External links can establish visibility. External links from other websites to your content are an important source of free traffic and an important part of Google ’s search engine algorithm. The quality and quantity of links is critical. For example, links from inferior sites may actually have a negative impact.
To encourage linking to your own website, please add rich and relevant content to the website. Open the function of posting guest messages in exchange for a link to your own website. Other ways to encourage inbound links or external links to enter your website include using HTML code to add infographics that can embed links. This HTML code can be copied and used on other websites, directly requesting the site administrator to add a link, etc.
Links to other people ’s websites are a great benefit to your readers, but they are of no avail to SEO ’s strategic value. These links may connect readers to resources you think are valuable.
Internal links can build your SEO. Internal links can bring some SEO benefits. When a search engine spider finds your website, it will find other pages on your website through links. They track these linked sites so that as many visits as possible can be found and archived.
Internal links also constitute the structure of your website. The logical link structure is both beautiful and effective. It helps organize the content on your website and helps visitors find information quickly. Common page elements, a simple menu bar, and natural page links throughout the site can help readers and search engines find your content.
Best practices for external website links
Large search engines use many indicators to determine the value of external links. Consider the relevance of the link to the content of your website. Make sure that the content between the source page (your website) and the target page are similar.
Do n’t just put the URL on the page, but use anchor text! Positioning text can maintain the fluency of the page and will not distract users from the purpose of visiting the page.
How to monitor external website links in real time
Once you have established metrics for measuring external links on your website, you will need to establish a process to monitor these website data.